China Information

Thursday, December 28, 2006

Japanese Enterprises Plan to Move into Chinese Mobile Phone Advertising Market

According to a recent report from Japanese Economy & Industry News, Japanese CA Mobile Company, specialized in mobile phone advertising business, will cooperate with Japanese Dentsu Inc. and other mobile advertising companies, engaging in network advertising business to jointly set up a new company in Beijing in Feb.2007 to run mobile phone advertising business. Cyber Agen believed that the number of Chinese users of mobile phone is increasing rapidly, which would speed up the development of mobile phone advertising market. However, Japanese enterprises haven’t got involved in the Chinese market. In view of this prospect, Japanese ventures such as Cyber Agen want to apply their business experiences accumulated in Japanese market to Chinese market and take the first step in this field.

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